Cookie Policy
How we use cookies and similar technologies
1. Introduction
At Fizix (“Fizix”, the “Company”, “we”), we use cookies, pixels, tags, local storage and similar technologies (collectively, “cookies”) when you visit our website at https://fizix.ai (the “Site”), while respecting your privacy and your rights concerning the protection of your personal data. These technologies are used in accordance with the legislation applicable to us, including Turkish Law No. 6698 on the Protection of Personal Data (“KVKK”), the Turkish Personal Data Protection Authority’s Guidelines on Cookie Practices and, to the extent applicable to you, the GDPR, UK GDPR and regulations on the privacy of electronic communications.
The purpose of this Cookie Policy (the “Policy”) is to inform you about which cookies are used on the Site and for what purposes, which personal data is processed through cookies and how you can manage your cookie preferences. This Policy forms an integral part of the Privacy Policy and Privacy Notice; please refer to that document for detailed information on the identity of the data controller, transfers, retention periods and your rights.
2. What Are Cookies?
Cookies are small text files stored on your device through your browser by the website you visit. Cookies help the website function properly, remember your preferences and understand how the website is used. Cookies are classified as follows:
By duration: Session cookies are deleted when you close your browser, while persistent cookies remain on your device for a specified period or until you delete them.
By party: First-party cookies are placed directly by the Site, while third-party cookies are placed by the providers whose services we use.
By purpose: Essential, functional, performance/analytics and targeting/advertising cookies.
3. On What Legal Grounds Do We Use Cookies?
Essential cookies are necessary for the Site to operate, to ensure its security and to provide the service you have expressly requested. These cookies are used on the legal grounds of the data controller’s legitimate interests and being directly related to the formation or performance of a contract (Articles 5(2)(c) and 5(2)(f) of the KVKK); they do not require your consent and cannot be disabled through the cookie preferences panel.
Non-essential cookies (functional, performance/analytics and targeting/advertising cookies) are used only with your explicit consent (Article 5(1) of the KVKK; Article 6(1)(a) of the GDPR). These cookies are not placed on your device until you give your consent through the cookie preferences panel.
Accepting or rejecting non-essential cookies is entirely your choice. Rejecting them does not prevent you from accessing the Site; however, some features may not work as expected. You may withdraw your consent at any time, with the same ease as you gave it.
4. For What Purposes Do We Use Cookies?
To perform the basic functions necessary for the operation of the Site and ensure its security;
To remember your cookie preferences and choices, such as language, and make the Site easier to use;
To analyse how the Site is used, compile visitor statistics and improve the Site’s performance, content and user experience;
To identify and resolve errors and technical issues;
Where used and subject to your consent, to provide content and promotional material relevant to your interests and measure the effectiveness of our marketing activities;
To fulfil our obligations under applicable legislation.
5. Types of Cookies Used on the Site
5.1. Essential Cookies
These cookies are necessary for the Site to function properly. They perform functions such as maintaining your session as you move between pages, security checks, load balancing and storing your cookie preferences. Some parts of the Site will not work without these cookies.
5.2. Functional and Preference Cookies
These cookies make the Site easier to use by remembering your preferences and choices on the Site, such as your language selection or form preferences.
5.3. Performance and Analytics Cookies
These cookies help us understand how visitors use the Site, including pages visited, time spent on a page, clicking and scrolling actions and the source from which they reached the Site. In this context, we use web analytics tools and session analytics tools that allow page interactions to be examined through heatmaps and session recordings. Content entered into form fields is masked by default in session analytics tools.
5.4. Targeting, Advertising and Social Media Cookies
These cookies may be used to promote our products and services on the Site or elsewhere, measure the effectiveness of promotional activities and enable content to be shared on social media platforms. Where used, these cookies are activated only on the basis of your explicit consent.
6. Cookies and Tools We Use
The main cookies and tools used on the Site are listed below. The tools and cookies we use may change over time; you can access the current, detailed list through the cookie preferences panel on the Site.
Category |
Provider / tool |
Cookie examples and duration |
Purpose |
Legal ground |
Essential |
Fizix (first party) and our Site infrastructure provider |
Session, security and cookie preference record cookies Session duration – 12 months |
Operation and security of the Site and remembering your cookie preferences |
Legitimate interests; consent is not required |
Functional |
Fizix (first party) |
Language and preference cookies Up to 12 months |
Remembering your choices and ease of use |
Explicit consent |
Performance and analytics |
Google Analytics 4 (Google Ireland Ltd. / Google LLC) |
_ga, _ga_<identifier> Up to 2 years |
Compiling visit and usage statistics and measuring Site performance |
Performance and analytics (session analytics) |
Microsoft Clarity (Microsoft Corporation) |
_clck, CLID, MUID: up to 1 year _clsk: 1 day |
Analysing and improving user experience through heatmaps and session recordings |
Targeting, advertising and social media |
The relevant provider, where used |
Specified in the cookie preferences panel |
Promotion, remarketing and campaign measurement |
A tag management system is used to manage analytics and similar tags. This system runs non-essential tags only in accordance with the consent you have given in the cookie preferences panel.
Information on how Google and Microsoft process your data is available at https://policies.google.com/privacy and https://privacy.microsoft.com/privacystatement.
7. Personal Data Processed Through Cookies
Through cookies, we process IP addresses, cookie and device identifiers, device, browser and operating system information, language settings, approximate location (at country/city level), the page that referred you to the Site, pages visited, the date and duration of visits and interactions within pages (clicks, scrolling and mouse movements). We do not aim to collect information that directly identifies you, such as your name or email address, through cookies; this data is not combined with information you submit through forms for the purpose of identifying you.
8. Transfer of Cookie Data
Data obtained through cookies may be transferred, solely for the purposes described above, to our service providers in Türkiye and abroad that assist with hosting, analysing and operating the Site, and to legally authorised public authorities. Providers that place third-party cookies may also process this data under their own privacy policies. International transfers are carried out in accordance with the procedures and safeguards described in Section 9 of the Privacy Policy.
9. How Can You Manage Your Cookie Preferences?
Cookie preferences panel: Through the panel displayed when you first visit the Site, you can accept or reject non-essential cookies by category. You can change your preferences and withdraw your consent at any time through the “Cookie Preferences” link at the bottom of the Site.
Browser settings: By changing your browser settings, you can block cookies, delete existing cookies or receive a warning before a cookie is placed. For detailed information, please refer to the help pages of your browser (Chrome, Safari, Firefox, Edge, etc.).
Provider tools: You can prevent Google Analytics from using your data with the browser add-on available at https://tools.google.com/dlpage/gaoptout.
If essential cookies are blocked through browser settings, the Site or some parts of it may not function properly. Your preferences apply to the browser and device you use; you will need to set your preferences again when using a different browser or device, or after deleting your cookies.
10. Retention Period and Security
Cookies are stored on your device for the periods specified in Section 6 or until you delete them. Data obtained through cookies is retained for as long as necessary for the purpose of processing and is then deleted, destroyed or anonymised. Technical and organisational measures appropriate to the nature of the data processed are taken to protect this data against loss, misuse and unauthorised access.
12. Your Rights
With regard to your personal data processed through cookies, you have the rights listed in Article 11 of the KVKK: to learn whether your personal data is processed; to request information if it has been processed; to learn the purpose of processing and whether the data is used in accordance with that purpose; to know the third parties to whom it is transferred; to request its correction, deletion or destruction and that these actions be notified to third parties to whom it has been transferred; to object to a result against you arising from analysis exclusively by automated systems; and to claim compensation for damage resulting from unlawful processing. To the extent applicable to you, you also have the rights provided under the GDPR and UK GDPR.
The scope of your rights and the application procedure are explained in Section 15 of the Privacy Policy. You may send your requests to hello@fizix.ai.
13. Changes to the Policy
Fizix may stop using cookies on the Site, change their types or functions, or add new cookies to the Site. We therefore reserve the right to update this Policy at any time. The current version takes effect on the date it is published on the Site. If a new cookie category is added or the purpose of using cookies changes materially, your consent will be obtained again.
14. Contact
For any questions regarding this Policy, please contact us at hello@fizix.ai.